LawTech.live
LawTech.live London constituted a webinar platform within the domain of legal technology, co-managed initially by Ruby Datum in collaboration with Cosmonauts. I was entrusted with the task of orchestrating a comprehensive rebranding initiative for the platform. This encompassed the conceptualization and creation of an array of assets tailor-made for effective promotion across various social media channels.
I was engaged by Cosmonauts to undertake the logo rebranding of the LawTech London webinar series, in the process of transitioning into LawTech.live. The creative latitude granted to me allowed for substantial enhancements to both the color palette and the main social media assets. This reimagined color scheme was selected to Instill a heightened vibrancy, ensuring a more pronounced visual presence. Additionally, a fresh suite of icons was crafted to augment the digital assets, effectively future-proofing the platform's visual identity.
I initiated the process by developing three distinct logos to present to the client. Enclosed herewith is the document that was submitted to facilitate the client's deliberation in selecting the ultimate iteration.
Presented below is the ultimate selection for the logo:
Below witness the evolution of the social media images featuring the webinar speakers. The progression is evident as we transition from the initial pink-themed images characterized by an unrefined and asymmetrical logo, to a later stage where the images exhibit a heightened level of sophistication. This advancement is marked by a deliberate emphasis on strong color contrasts, which not only enhances visual impact but also contributes to a distinct and lasting impression. Moreover, the logo has been meticulously redesigned to ensure memorability and a consistent aesthetic that aligns seamlessly with the overarching branding narrative.
Below the set of icons designed for the webinar assets:
LawTech.live rights belong to Ruby Datum